DOI:
https://doi.org/10.14483/2422278X.7421Published:
2014-09-09Issue:
Vol. 1 No. 1 (2008): We are a possible dreamSection:
DivergenciasPropaganda o publicidad política, tras una cortina de humo
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Abstract (es)
Atracción, interés, deseo…, sin lugar a dudas, principios fundamentales que expresan el sentido de la propaganda o publicidad política, toda vez que su accionar, que opera desde el concienteinconsciente, determina una relación inmanente entre los ámbitos económico y cultural, difícilmente deslindables, ya que la publicidad se ha considerado en el medio signado por el capital, fin último del mercado y la competencia.References
Roberto Mori: La publicidad política como arma: El caso de las campañas electorales en Puerto Rico, Revista Exégesis, No. 27.
Mauricio Lazzaratto y Antonio Negri. Trabajo inmaterial. Formas de vida y producción de subjetividad. Río de Janeiro: DP&A
Editora, 2001.
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